Last June 4-8, 2014, Yamaha held their Yamaha International Motorshow at SM MOA, Atrium Hall. This event shows off the innovative and unique features of its local and global models, as well as its various new products for 2014. Yamaha aims to bring in to every customer the new Yamaha exciting world, which will be showcased in this 5-day event.
Also, Yamaha launched to the public its new brand slogan, “Revs your Heart”, to highlight the ‘company’s passion for innovation by creating an exceptional value and experiences that enrich the lives of the customers.’ With Yamaha’s “Refined Dynamism”, the company aims to captivate and help create vibrant lifestyles through the new product line up and technology of Yamaha.
The new brand slogan came from the word “rev”, which simply means revving an engine, being associated to the human heart that pumps the blood through the body’s veins to make all the systems work properly. Revs Your Heart is a strong statement that is able to move people to greater heights and raise the quality of life. This is a statement that represents a deep sensation that lasts, a passion that endures.