October 16, 2019 By C! Magazine Staff

The Bajaj RE is Revolutionizing the Local Three-wheeler Transport

The Bajaj RE is a three-wheeler motorcycle that is revolutionizing the way Filipinos move inside and outside Metro Manila. After a slow start following its launch in 2015, there are now almost 30,000 Bajaj RE’s across the Philippines. 

The Bajaj RE is a low-maintenance vehicle that is ideal for family and personal use, as well as for public transport. Because it provides the best mileage and low carbon dioxide emission, without sacrificing performance, the Bajaj RE has fast become an alternative to the traditional tricycle in many cities and neighborhoods nationwide. 

“The Philippines is a very unique market for motorcycles, most especially when it comes to the traditional Philippine tricycle. Bajaj RE is the world’s number one three-wheeler, with a worldwide market share of nearly 80% and over 5 million vehicles already on the road,” shares TriMotors Technology Corporation’s Vice President & General Manager, Raul Manglapus III. “Together with our partner Bajaj, we saw the opportunity to offer a better alternative to the traditional Philippine tricycle. So we decided to test the waters and see if we could convince our traditional users to try a new vehicle.”

For millions of commuters, the tricycle is often utilized as the first and last ride of the workday. According to the Land Transportation Office (LTO) in 2012, approximately 658,675 tricycles and motorcycles were operating for-hire in the Philippines. This means that tricycles accounted for nearly 67.9% of all for-hire vehicles nationwide. 

And while the tricycle is an abundant and reliable means of transportation, it is by no means perfect. Because it’s a primary means of transportation for so many people, tricycles are often uncomfortable and overcrowded. Combined with the environmental damage from high carbon dioxide emissions, the need to improve conditions for drivers and passengers alike has steadily risen in recent years. This has prompted many to seek safer, comfortable, and more environmentally friendly alternatives.

“We really asked the question: why should our countrymen and women be traveling in a traditional tricycle that is very uncomfortable, loud, hot, and lacks even the most basic safety features when we have a solution that the rest of the world is already using,” says Manglapus. “We as Filipinos have for so many years just accepted that this mode of travel is a way of life. We took it as our mission to offer something better, something that was really built to move passengers in safety and comfort.”

The Bajaj RE has become a community staple in parts of Mindanao and Southern Luzon, where it is called a ‘Bukyo’ in Batangas and Cavite. This low-maintenance, compact, and durable three-wheel motorcycle can take multiple passengers in a single trip.

“The biggest push actually came when the RE started showing up in the TODA lines and terminals, riders themselves started to choose our ride over the traditional ones,” Manglapus adds. “Although the initial investment cost of the unit may be more than a motorcycle with sidecar, we have found that owners end up making more income because they are the ride of choice and can drive longer hours because the unit doesn’t stress their bodies. Coupled with that, since the unit is made for carrying passengers, maintenance costs are minimal, and durability is superior.”

“We believe the future is bright in the Philippines,” says Manglapus. “We have exciting plans to further revolutionize the transport industry in the Philippines with many options coming up for tricycle drivers and riders, small businesses, and government agencies alike. Our goals are simple, we want to contribute to the uplifting of Filipinos by offering continuous improvement in the transportation industry.”

For more information about Bajaj RE, follow Bajaj RE on Facebook at facebook.com/BajajREPhilippines.

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