Volkswagen PH conducts second Cebu activation of road safety campaign at Ayala Center
Volkswagen Philippines is set to conduct its second Cebu activation of the Child Safety Initiative (CSI) road safety campaign from March 9 to 11, at “The Gallery” Level 1 of the new wing of Ayala Center Cebu. The activation will be open from 11:00 AM to 7:00 PM, and Volkswagen Philippines will also display and set a public test drive for its best-selling sedan, the Jetta.
The first implementation of Volkswagen’s CSI in Cebu was held at Robinson’s Mall on October 15, 2016, and the program aims to introduce early childhood safety awareness to children of 4 to 8 years of age with the Junior Driving Course module, while imparting important road safety habits to their parents.
Since the start of the CSI campaign in 2015, a total of over 10,000 kids and more than 7,000 parent observers have participated in its 47 activations in various malls, schools, institutions, and in Volkswagen dealerships. Volkswagen Philippines’ flagship CSR program has also garnered five citations, including the Silver Award from Anvil, Gold Award from the Society of Philippine Motoring Journalists’ Driven to Serve and Stig Awards from Top Gear Philippines (for three consecutive years).
For most urgent of reasons, Volkswagen Philippines continues to expand its reach to more Filipino kids and their parents. More than the 10,000 participants already having been inculcated with the valuable wisdom of road and pedestrian safety, Volkswagen Philippines hopes to see the dramatic reduction of road fatalities as the real gauge of its CSR effort’s success.
With the help and support of Volkswagen PH from the Philippine Global Road Safety Partnership (PGRSP), the local Land Transportation Office(LTO), the Rotaract Club of Cebu Fuente USC Chapter, the CITOM Traffic Enforcer, Ayala Malls, and Volkswagen Cebu, the second CSI campaign is expected to provide heightened public awareness on importance of road safety.