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News / 10-16-18

The New Mitsubishi Strada, is on its way

L200 to extend its 40-year history


By Paolo de Borja

 

Mitsubishi Motors is set to reveal the Series 6 Mitsubishi L200 on November 9 – marking the next chapter for the model’s 40-year history. Designed to be “Engineered Beyond Tough,” the new model features enhanced performance, functionality, durability and refinement based on feedback from owners worldwide.

The new L200 is looking like it packs significant amount of power and performance paired with its aggressive fascia as it confidently plows through the sand.

Before the myriad of pick-up truck options present today, there were basically four sought after pick-ups in the market from the 1990s and below. One of those was the Mitsubishi L200 (before it was renamed as the Strada). The first-generation L200 – introduced as the Forte in Japan – began production in 1978 and ended in 1986.

What many may remember, however, was the L200’s second generation that was produced from 1987 to 1994. It received a facelift in 1993 as it was integrated with an updated grill and new plastic bumpers. At a time when pick-up trucks were used ‘strictly’ for utility and going off-road, the L200 was one of the patriarchs in the country.

By 1996, Mitsubishi Motors introduced the third generation L200. This was the first time it was renamed to the Strada in the Philippines. The model’s fourth generation was introduced almost a decade later in 2005.

More than 4.7 million L200s have been produced since its debut in 1978. The current Strada has been around for just three years, but Mitsubishi Motors is stirring things up with the upcoming reveal for the next chapter of the L200.