April 17, 2019 By C! Magazine Staff Photos by Randy Silva-Netto and SPH


Suzuki sets the trend once more as the brand does another first at the 13th Inside Racing Bike
Festival and Tradeshow (IRBFXIII) by merging fashion and style to each rider’s lifestyle at the
World Trade Center (WTC) Manila on March 22 to 24. Suzuki gets to the rider’s individuality where
they express themselves through their choice of motorcycles same way as they choose their
clothing and accessories. Acknowledging the changing trends and the needs of the young
market, Suzuki has shown that it is the fitted brand for the young riders and the young at heart as
it brings together the things that they all love – style, fashion, self-expression, being unique and

Suzuki together with global homegrown brand – Bench proved that it does not only dominate the
streets but that it can also warm up the runway through its latest motorcycles with their chic
design and stylish colors that will surely make every heads turn. This is the experience that
Suzuki brings to this year’s Inside Racing Bike Festival and Tradeshow – setting the trend while
we all ride in fashion and style. Present during the event are Suzuki Philippines’ executives
President Hiroshi Suzuki, Managing Director Norminio Mojica, Director Keiichi Suzuki, General
Manager for Motorcycle Sales and Marketing Jun Bulot and Marketing Head Monch Bontogon
joined by the man behind IRBFXIII himself, Al Camba.



Suzuki also gives the market a glimpse of the future by showcasing its upcoming motorcycles for
the year that will challenge the country’s motorcycle trends. Fresh from its introduction in EICMA
last year, Suzuki Philippines brings the New Katana at the IRBFXIII. A sure headturner, the bike
made all the motorcycle fans excited for its arrival in the Philippines. Forging the new Suzuki
bike as how the Japanese swordsmiths devote countless hours to produce their signature fine
blade of the same name, the New Katana is the epitome of fine craftsmanship and pure
functional beauty.

The brand also brought in the addition to the stylish and fashionable matte looks of the new
fashion scooter – Skydrive Sport in its new colors Matte Black and Matte Blue as well as the no. 1
underbone leisure motorcycle Smash in Matte Blue, Matte Pink and Matte Red which will all be
released soon. Being showcased as well are accessorized Skydrive Sport units by Koso
Philippines and OKM Racing. The Underbone King – Raider R150 Fi and Carburetor (Combat
Series) are also presented with select customized units by Suzuki riders. All these were displayed
with fashion ensembles from Bench that match well with the bikes.



The brand rides along with the youth’s active lifestyle through the Skydrive Sport Online Dance
Contest with the grand finals happening at the IRBFXIII. Four grand finalists from Quezon City,
Caloocan, Cebu and Dumaguete battled it out on the dance floor with Mananayaw Four 2 Zero from Caloocan taking home the grand prize of 50,000 cash as well as Bench gift certificates
worth Php 5,000 per member.



All of these developments are aligned with Suzuki’s Next 100 Campaign which highlights the
brand’s ongoing commitment to fine craftsmanship, attention to detail and its willingness to
sweat every element to get them right. Suzuki is celebrating its centennial (next year) in 2020
and even as it gets ready for that, the brand is already preparing for the next 100 years through
these efforts to provide the best form of mobility that will match people’s lifestyle –
accompanying them in their way of life.


Part of Suzuki’s Way of Life is its Corporate Social Responsibility. Presented at the IRBFXIII is the
One Suzuki for Marawi donation report. Suzuki launched the One Suzuki for Marawi Campaign
wherein the brand spearheaded a donation drive to rebuild Marawi with a total of 3.5M cash
gathered during the Raider R150 Summit held at WTC and Raider R150 Summit Mindanao in
partnership with ABS-CBN Lingkod Kapamilya Foundation, Inc. (ALKFI). Proceeds of this went to
the establishment of 2 disaster-resilient classrooms at Bito Elementary School in Marawi City. The
brand is not stopping though as this year it lends its hands to ALKFI’s Bantay Bata 163.



Another first from Suzuki, the brand does the public debut of Suzuki x Bench Fashion and Style
Show to the IRBFXIII where it merged fashion and style to its rides. A perfect fit for the premium
and edgy aura of the Raider R150 Fi and Carburetor are the Black Utilitarian pieces from Bench.
Denim pieces are to go to and a match for the cool and hip Smash Stylish Colors. And as the
finale, the outfits that go really well with the Skydrive Sport – Bench Minimalist Urban Collection.
Sashaying on the runway with these fashion pieces are models from the Professional Models
Association of the Philippines (PMAP) on the show directed by the renowned Robby Carmona.



In a true Suzuki fashion, the brand ensures that each visitor gets a trendsetting experience.
Maintaining its signature look as the brightest booth at the IRBF, spectators are treated with a
spectacular lights and sound show. Celebrities also graced the booth with their presence
entertaining the crowd even more – the beautiful and talented primetime leading lady Yassi
Pressman, the young RNB singer performer Kiana Valenciano and the fun and quirky Showtime’s
“Ate Girl” Jackie Gonzaga. The brand also brings the OPM icons of the 90’s to rock the IRBFXIII
with Raimund Marasigan, Buddy Zabala and Marcus Adoro who popularized the songs Overdrive,
Pare Ko and Magasin. Hosted by the Ms. Tourism International 2017 Jannie Alipoon and DJ/Editor
Nikko Ramos, the Suzuki Fashion and Style Booth also present games and fun activities for
everyone. Completing the Suzuki experience, the brand also brings in Suzuki Genuine Parts and
the Suzuki Hangout where motorcycle enthusiasts can test ride the Skydrive Sport.

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