Porsche officially announced the end to the production of its diesel models. The demand for the models has been on a decline, with share of diesel Porsches worldwide down to 12 percent in 2017. On the contrary, signifying a wide interest on hybrid models are the 63 percent of Panameras with hybrid powertrains sold in Europe. Moreover, Porsche has not had a diesel in its portfolio since February of this year.
“Porsche is not demonizing diesel. It is, and will remain, an important propulsion technology. We as a sports car manufacturer, however, for whom diesel has always played a secondary role, have come to the conclusion that we would like our future to be diesel-free. Naturally we will continue to look after our existing diesel customers with the professionalism they expect,” said Oliver Blume, CEO of Porsche AG.
The German sports car manufacturer plans to invest more than six billion euros in e-mobility by 2022 to create the basis for sustainable growth in the future. Porsche will introduce its first all-electric sports car with the introduction of the Taycan in 2019. The Taycan is CO2 neutral and is supplied with green electricity through an ultra-fast charging infrastructure found across Europe. By 2025, Porsche plans for every second new model to have an electric drive – either hybrid or all-electric. In addition, the brand is focusing on optimized internal combustion engines.
Porsche may be moving into the future but its identity as a producer of purist sports cars will remain. The company is focusing on the core of the brand while aligning itself with the future of mobility