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News / 04-03-19

PIAA Officially in The Philippines


By Nicolas A. Calanoc

 

If you are into off-road, rally, or racecar driving, you are probably familiar with PIAA, a brand that is now officially in the Philippines. For those who aren’t, they are an automotive parts company that specialize in making upgrades for car accessories like lights, bulbs, wipers, horns and even roof racks. They put all these car components up a notch to a level that the best of automotive sports swears by.

Presenting the products to be available in the Philippines was Masashi Otsuka, the Manager of Overseas Business for PIAA. He and the PIAA team have been studying the Philippine market for quite some time, especially when it comes to pricing. So as much as they are selling their premium items that enthusiasts would be eyeing on, they have 2 products available that cater to the everyday Filipino driver.

Their first product is the PIAA OTO Style horn. They cost cut where they could, but the OTO Style horn still meets the PIAA standard of what makes a great horn: it can fight heat, cold, water, vibrations, and corrosion. With all these attributes, the OTO Style horn was designed to be as tough as any other PIAA product. The OTO Style horn comes with a 40 0Hz and 500 Hz horn to give a fuller sound. The output of the horn is 112dB, making sure you are heard. The estimated price of this is PhP 1,200.00

Their second product is the Hyper Arros all-weather LED light bulb. It is an LED bulb that transmits a beam that is 4000K, which provides the brightest neutral-white color like really bright halogen bulbs. This rating is the best balance between styling and road visibility. It will come different sockets like H4, HB3, HB4, HIR1, HIR2, H8, H9, H11, H16, and H7.

You can expect to see these PIAA products in a few weeks in your favorite automobile stores like Blade and in DIY shops. For those who want to grab it sooner can hop by their booth at 2019 Manila International Auto Show (MIAS) this coming April 4-7.