November 10, 2018 By Chris Van Hoven

New Mitsubishi Strada Makes World Debut

2019 Strada receives restyled exterior, upgraded 4WD system, enhanced safety features

Mitsubishi Motors Corporation has finally lifted the covers off its new Strada/L200/Triton pickup truck in Bangkok, Thailand, coinciding with the model’s 40th birthday this year. Developed under Mitsubishi’s “Engineered Beyond Tough” and “Rock Solid” concepts, the new Strada/L200/Triton sees improvements in several key aspects, making it much more competitive in the segment.

New Exterior Design

With key phrases such as “Engineered Beyond Tough” and “Rock Solid”, it’s no wonder that the 2019 Mitsubishi Strada’s exterior styling gets a massive change to enhance its rugged appeal. The front fascia takes a page from Mitsubishi’s new-generation “Dynamic Shield” front end design concept, which we first saw on the Mitsubishi Xpander. The high engine hood line and beefier-looking lamps located higher up do a lot to give the Strada a much more imposing look up front. Newly sculpted body curves flanking the side along with contrasting lines and extended wheel flares add visual width to the Strada’s look, further emphasizing its “tough truck” character.

Updated Interior

Inside, the 2019 Strada gets updates that make the cabin feel more sedan-like and modern. The switch panel and air outlets now get frame surroundings, and tactile feel and aesthetics are likewise improved with soft pad materials and stitching on the floor console, armrests, and parking brake. The new Strada also features a unique air circulator built into the roof panel to ensure fresh air reaches the passengers seated at the rear.

Selectable Four-Wheel Drive Modes

The 2019 Strada models are fitted with either Super-Select 4WD (allowing you to switch between 2WD and 4WD high and low modes with a locking center differential), or Easy-Select (which simplifies switching between 2WD and 4WD high and low modes). Both 4WD systems now use a new Off-road Mode which allows the driver to switch between GRAVEL, MUD/SNOW, SAND, and ROCK (in 4LLc only) settings, which lets the system control engine power, transmission, and braking to regulate wheel slip depending on road surface conditions. The 2019 Strada also features Hill Descent Control, which controls vehicle speed to allow the driver to negotiate steep or slippery descents safely.

Improved Safety Systems

The Strada gets a big bump in terms of safety, thanks to a new set of safety and driver assistance systems.

Forward Collision Mitigation (FCM) actively detects vehicles and pedestrians in front of the vehicle and automatically applies the brakes when there is a sudden reduction in distance between the vehicle and object.

Blind Spot Warning (BSW with LCA) detects vehicles behind or at the rear quarter of the vehicle, alerting the driver with an audible sound, while flashing a light in the side mirror.

Rear Cross Traffic Alert (RCTA) sends audible and visual signals to the driver to avoid objects while in reverse.

The Ultrasonic Misacceleration Mitigation System (UMS) reduces the chance and severity of hitting obstacles when the driver mistakenly slams on the accelerator when stationary, or at speeds of up to 10 km/h.

Rounding out the 2019 Strada’s safety suite is the Multi Around Monitor, which generates a bird’s eye view image of the area around the vehicle, which works in conjunction with standard audible parking sensors.

Improved Functionality

Other improvements to the Strada enhance its drivability, comfort and performance. Braking performance and feel are improved with the use of larger front discs and caliper pistons. Ride is improved with the use of larger rear dampers which contain more damping oil; and changing from the current 5-speed A/T to a new 6-speed A/T allows for smoother shifts, more powerful acceleration, and improved refinement.

Sales start in Thailand on November 17th and is scheduled to roll out sequentially across all ASEAN markets, as well as Oceania, the Middle East, Europe, Africa, and Latin America, eventually going on sale in around 150 countries around the globe.

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