Motor Image, the exclusive distributor of Subaru vehicles in Asia, and French-owned lubricant specialist Motul recently announced their partnership to develop and supply lubricant products for Subaru vehicles in the region.
As the first vehicle distributor that Motul partnered, the two parties will be supplying lubricant products to eight Asian countries – Cambodia, Hong Kong, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.
Under their partnership, Motul will also supply specially developed and formulated oils to Motor Image distributorship and dealerships in Southeast Asia, so that customers will have easy access to premium quality lubricants with competitive prices.
Starting with a yearly value of US$ 5 million, the licensing and partnership deal signifies the interest of both parties in the growth of automotive sector in Asia. The two-year deal, with an option to extend, is expected to have a yearly value increase of 10 percent.
“Subaru has been closely linked with Motul since its motorsports racing days, especially with the STI brand…Motul has specially formulated lubricants for Subaru cars, taking into account the weather and other road conditions, when we took part in the Asia Pacific Rally Championships. We are happy to be partnered with Motul again, and to be able to re-establish a long-term relationship in providing the best quality products for our Subaru customers,” said Glenn Tan, deputy chairman and managing director of Tan Chong International Ltd.
This month, Motor Image and Motul have launched the Subaru Engine Oils by Motul – the 0W20 and the 5W30. These two lubricants are 100 percent synthetic oils that are specially researched and developed in Japan, and licensed for exclusive retail at Subaru outlets.
Motor Image and Motul will also collaborate on marketing the lubricant products and merchandise to enhance the experience of Subaru customers across the region.
The Subaru Engine Oils by Motul are available in Subaru service centers in Hong Kong, Malaysia, Philippines, Singapore, and Taiwan. By March 2019, the lubricant products will be available in Cambodia, Thailand, and Vietnam.