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Kia | News / 12-27-18

Kia to get ‘emotional’ at Consumer Electronics Show 2019

To reveal AI-based real-time emotion recognition technology at CES 2019

By Eric Tipan


Kia is set to unveil its Real-time Emotion Adaptive Driving (R.E.A.D.) System at the 2019 Consumer Electronics Show (CES) in January.

Developed with the Massachusetts Institute of Technology (MIT) Media Lab’s Affective Computing group, READ is a world’s first technology that can optimize and personalize vehicle cabin space analyzing a driver’s emotional state in real-time through artificial intelligence-based bio-signal recognition technology.

It will have the potential to alter conditions relating to the human senses within the cabin to create a more pleasant and joyful experience for the driver.

“We have developed R.E.A.D. System to create an interactive future mobility in-cabin space by converging cutting edge vehicle control technology and AI-based emotional intelligence. Consequently, R.E.A.D. System will enable continuous communication between drivers and vehicles through the unspoken language of ‘emotional feeling’, thereby providing an optimized human senses-oriented space for drivers in real-time,” said Mr. Albert Biermann, President and Head of Research & Development Division of Kia Motors.

Aside from READ, Kia will also showcase other advanced in-car and mobility technologies that revolved around the ‘emotive driving’ concept.

CES 2019 happens from January 8 to 11 at the Las Vegas Convention Center.