The ultimate automotive authority

Hyundai | News / 11-08-18

Hyundai partners with UP-PGH for Breast Cancer awareness month

Donates a Hyundai H350 customized to a mobile cancer diagnostic clinic

By Eric Tipan


In celebration of Breast Cancer awareness month HARI Foundation, Inc. (HFI), the corporate social responsibility arm of Hyundai Asia Resources, Inc. (HARI) has teamed up with UP-PGH, and UP-PGH Cancer Institute by donating a Hyundai H350 luxury van, customized into a state-of-the-art mobile cancer diagnostic clinic.

“This pioneering collaboration in support of our women, the ‘Alagang Breastfriend’ project, is a humbling realization of the invaluable contribution of women in our society and speaks truly of how women thanklessly fulfill the most important duty of all—motherhood. Every woman has an instinct for caring, and breast feeding is a gift only a mother can share. However, the biggest fear every woman can come face to face with comes in two words: BREAST CANCER. The same body that a woman is blessed with is weakened by the threat of breast cancer. But breast cancer is treatable and curable at its early stages, so information and early detection are important. This is why Hyundai Asia Resources, Incorporated, through HARI Foundation, Inc., joins hands with UP-PGH and UP-PGH Cancer Institute to help women understand the impact of breast cancer and what they can do to prevent it,” said HFI President Ma. Fe Perez-Agudo.

(L-R) Dr. Gerardo Legaspi, UP-PGH Director, HARI Foundation, Inc. (HFI) President Ma. Fe Pe-rez-Agudo, and Dr. Jorge Ignacio, Chairman of the UP-PGH Cancer Institute

It will be operated by UP-PGH medical missions and taken to underserved sectors of the Philippines to inform, empower and care for women.

“They say it takes a village to raise a child. We are happy that HFI is now a member of our community. The early detection of breast cancer not only saves lives but money as well. We are now equipped for more effective delivery of our services. With the involvement of the private sector, we can have a more realistic and sustainable program that will serve as a template for others to follow. I hope that Alagang Breastfriend will become a national tagline,” said UP PGH Director Dr. Gerardo Legaspi.

This partnership signals the first phase of the HFI-UP-PGH ‘Alagang Breastfriend’, which is a comprehensive information campaign and women empowerment movement for breast cancer prevention.

“This is a most pleasant dream come true…With this project, we will make a difference in the lives of Filipinos. This is just the start. Our target is to address the top five cancers in the country. HFI has lit a spark and we shall keep the flame burning,” said Dr. Jorge Ignacio, Chairman of the UP PGH Cancer Institute.