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News / 10-12-18

Hyundai Motor equips self-driving cars with human intuition software

Perspective Automata technology helps vehicles to anticipate human activity

By C! Magazine Staff


Hyundai Motor Company recently announced that it is investing in Perceptive Automata to develop artificial intelligence software for self-driving cars and automated systems.

Hyundai CRADLE, the company’s corporate venturing and open innovation business, has partnered with Perceptive Automata  to develop a software that gives autonomous vehicles the ability to understand the state-of-mind of people, including pedestrians, cyclists, and motorists. This technology enables automated vehicles to know the intentions and awareness of people on the street, while also giving the machine a human-like intuition.

The Perceptive Automata’s core technology gathers the sensor interaction data from the vehicles. It is used for in-depth vehicle model training on interpreting human behavior, just like what people do. With this unique AI software, self-driving vehicles can already anticipate what pedestrians, cyclists, and motorists might do next.

“We are ecstatic to have an investor on board like Hyundai that understands the importance of the problem we are solving for self-driving cars and next-generation driver assistance systems. Hyundai is one of the biggest automakers in the world and having them back our technology is incredibly validating,” said Sid Misra, co-founder and CEO of Perceptive Automata.

Unlike the ordinary self-driving cars, the Perceptive Automata’s software has the ability to make the vehicle decide to stop once the pedestrian begins to cross the street. This software can read the pedestrian’s intent and pass the information to the autonomous system’s decision-making module.

Even though it sounds like it is an excellent way to make our roads safer, the developers of the technology encountered challenges in making this software possible for cars.

“One of the biggest hurdles facing autonomous vehicles is the inability to interpret the critical visual cues about human behavior that human drivers can effortlessly process. Perceptive Automata is giving the AV industry the tools to deploy autonomous vehicles that understand more like humans, creating a safer and smoother driving experience,” said John Suh, vice president of Hyundai CRADLE.

To improve the company’s core automotive business, and adjacent areas in robotics and human-machine interaction, Hyundai Moto expanded its investment in artificial intelligence technologies. The Korean car manufacturer has been actively investing on AI technology with AI Alliance Fund, which was co-founded in 2017 with SK Telecom and Hanwha Asset Management.