October 25, 2019 By Maynard Marcelo Photos by SPH

Guanzon-UEMI Opens New Suzuki 3S Shop in Tarlac City

United Excelsior Marketing, Inc., or UEMI, a wholly owned subsidiary of the Guanzon Group of Companies, opened another Suzuki 3S Shop in Tarlac City last September 26, 2019. This is the fourth Suzuki 3S Shop under the Guanzon Group of Companies and their first Suzuki 3S Shop in the province of Tarlac. 

The Suzuki 3S Shop is housed in a newly constructed two-storey building along McArthur Highway in Brgy. San Nicolas and boasts of a spacious 278 square meters of total floor area. The ground floor houses the Display Area and Service Shop while the second floor holds the Suzuki Information Lounge as well as the Spare Parts Corner. Conforming to high Suzuki standards, the newly opened 3S shop reflects Suzuki’s sophisticated brand image and advanced technology. The showroom is designed to have a wide open space wherein visitors can watch the working scene of the service shop through a glass partition. Its basic design concept is based on the colors white, black, orange and blue to present a high-class atmosphere. 

The 3S in Suzuki 3S Shop means Sales, Spare Parts and Service. It is a one-stop-shop concept that aims to deliver all the Suzuki motorcycle needs of each customer. It houses the brand’s latest campaign Suzuki, Para sa Lahat ng Trip Mo featuring the hottest young icons – Liza Soberano and Enrique Gil with the new fashion scooter Skydrive Sport, the beauty of speed Skydrive Fi and the global Suzuki scooter – Address, to backbone – the revolutionary GSX-R150, GSX-S150 and Gixxer Fi and business model GD110 to the well-loved underbones, the Underbone King –the Raider R150 Fi and Carburetor, Shooter 115 Fi and the no.1 selling Underbone Leisure motorcycle – Smash Stylish Colors.

Guanzon and Suzuki forged their partnership way back in 1975 and have maintained a strong relationship ever since. During the opening ceremonies, the Guanzon-UEMI team was headed by their President Mr. Guanzon Lo, together with their General Manager Mr. Arnold Guillen, Marketing and Promotion Supervisor Mr. Marc Jason Ong, Area Manager Mr. Ferdinand Guillen, and After Sales Head Mr. Jojo Jose. 

Suzuki Philippines executives were in full force as well. They were headed by President Mr. Akira Utsumi, General Manager for Motorcycle Sales and Marketing Mr. Jun Bulot, National Sales Manager Mr. Mitsunori Shiraishi, and Regional Sales Manager for North Luzon Mr. Erick Fernandez. 

During the grand opening, a grand motorcade participated by no less than 80 Suzuki riders from the Smash Riders Club, Raider R150 Reborn Ph Tarlac Chapter and the Skydrive Nation Tarlac Chapter went around Tarlac City led by the Suzuki Stunt Team. Guanzon-UEMI and Suzuki also  prepared exciting promos and various activities such as fun games, special discounts and freebies. On top of the existing deals and freebies, Guanzon and Suzuki gave opening treats to their first customers by offering enticing downpayment options and a FREE grocery package for select Suzuki bikes.  

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