Ford Philippines broadened its presence in the country with the opening of its new dealership facility in Clark, Pampanga. Its 47th in the country, Ford’s new dealership will serve the automotive sales and service needs of customers in the area.
With a total floor area of 1,863 square meters, it boasts of a four-car showroom display, an interactive bay and seven bays with additional 16 bays planned for future expansion.
“This is another major milestone for us in Ford as we continue to grow our dealership network to reach more customers in Clark, which is one of the country’s major economic hubs, giving them access to our world-class vehicles and improvements in the overall ownership experience,” said Bert Lessard, managing director, Ford Philippines.
It is the first Ford dealership in the Philippines to adhere to the manufacturer’s new global dealership branding guidelines. It incorporates a more globally-aligned exterior and interior design, reflecting Ford’s goal to offer customers a better dealership experience.
The exterior of Ford Clark keeps the current global brand identity for consistency, evident in the dealership facility’s brand wall, entrance tower and Ford signage.
For its interior, Ford Clark focuses on a more engaging and inclusive environment. It aims to put the customers in control of their sales and service transactions. Integrated with new technological features, the new dealership facility will be able to facilitate a faster and more customer-faced sales and after-sales delivery. To achieve a seamless automotive retail experience, Ford Clark plans to connect the customer’s online purchasing journey with on-ground, in-store environment.
Upon entering the showroom, customers are greeted by a welcome pod. Further inside are the vehicle display space, purchase rooms, community and social area, customer lounge and an enhanced bay and service reception area.
“Today’s automotive customers are increasingly sophisticated, business-minded and technologically-savvy. Therefore, it is vital that a dealership facility, which is one of our most important customer touchpoints, adapt to this changing consumer behavior in terms of look, feel, and the experience it offers to customers,” added Lessard.
“The new and world-class Ford Clark dealership is an embodiment of our commitment to enhance the Ford ownership experience with its new features, new look and feel, and new innovations that will change the way we interact with our customers.”
Ford Clark is located at LGC Automotive Services Building, M.A. Roxas Highway, Clark Freeport Zone, Pampanga. It is operated by the LPL Group headed by its chairman and president, Levy P. Laus.