Caltex, marketed by Chevron Philippines, Inc. (CPI), recently revealed its latest campaign, the World Record-Breaking Fuel, by collaborating with a two-part series on National Geographic’s Record Rides.
To demonstrate how a world-class fuel could power record-breaking feats, the automotive reality entertainment series pits adrenaline junkie and radio DJ, KC Montero, against Jamaican-Chinese professional rally race car driver, Natasha Chang, to break new grounds: the fastest ascent of Doi Chang Mountain Road using an everyday car boosted with Caltex with Techron fuel.
“As a leading visual storyteller, National Geographic’s programming pillars of exploration, education and science resonate well with the Caltex brand. Hence, we are proud to partner with the channel to create Record Rides for our viewers and motorists in Asia. This show will demonstrate how Caltex with Techron fuels can power an engine towards achieving an extraordinary journey,” says Brian Fisher, Caltex Brand Manager.
Guinness World Records’ long-standing 63-year history and credibility made them the obvious partner to demonstrate how a world-class fuel could power record-breaking feats.
Apart from the reality show, Caltex also introduced its new brand ambassador, Jose Sixto G. Dantes III, or more known as Dingdong Dantes.
“Dingdong Dantes’ roster of achievements is a testament to his determination to keep on taking new challenges whether in acting, in business or his personal life, each time beating his personal best,” said Louie Zhang, CPI Country Chairman. “Aside from this, he is also the perfect embodiment of the Caltex’s tagline and philosophy of “Enjoy the Journey”. He represents the brand’s personality of being positive, friendly, and genuine and he encourages people to enjoy the journey of whatever they are doing and wherever they are going.”
Caltex continuously improves its products in preparation of future engine technology and to meet the ever-changing needs of motorists. In 2016, Caltex with Techron was reformulated with the Clean and Glide Technology to deliver enhanced engine protection, improved fuel economy and maximized power over time.
Last year, it solidified its claim as the fuel with an unbeatable cleaning power with its most recent borescope test, the results of which reveal Caltex with Techron beats other fuels in engine cleanliness. And now, with the success of setting a world record, Caltex bags another achievement as a fuel that breaks world records.