BMW unveils its new flagship Concept M8 Gran Coupe at Geneva

BMW Concept M8 Gran Coupe presents new interpretation of brand’s luxury

Combining unsurpassed sportiness and elegance, BMW has launched the BMW Concept M8 Gran Coupe, the new flagship model of its line-up.

The BMW Concept M8 Gran Coupe is more than simply a luxury sports car with four doors symbolizing a new and unique understanding of luxury. Like the Concept 8 Series, the M8 Gran Coupe shows off the brand’s new design language, headlined by expressive surfacing that accentuates the car’s dynamism more vividly than before.

Its front-end delivers an immediate promise of an exceptional performance experience. The muscular surfaces and precise contours of the bonnet hint at the driving capability bubbling intently under the skin. The contours of the radiator grille kidneys broaden as they descend towards the road, emphasizing the car’s low center of gravity.

The headlights are positioned slightly higher than the kidney-shaped grille, which give an expression of sitting lower and car’s closeness to the asphalt. The gold-colored kidney surround brings an added air of exclusivity to the front end.

Within the headlights, the lighting technology familiar from the M8 GTE endurance racer provides a dynamic, hexagonal interpretation of BMW’s signature four-eyed front end, distilling elements of modern-day motor sport and luxurious quality into its inner details. Meanwhile, brawny air intakes in carbon-fiber-reinforced plastic (CFRP) guide the air to where it is required.

Even when viewed from a distance, the proportions of the BMW Concept M8 Gran Coupe radiate the car’s dynamic character. A long wheelbase, long bonnet, flowing roofline and short tail create an elegantly sporty coupe silhouette. The emotionally rich surfacing reaches a climax in the car’s shoulders around the C-pillars, north of the rear wheels.

The rear has a visual impact for which the M series is renowned, while the wide track and flared wheel arches hint at the car’s performance capability. Horizontal lines break up the rear end stylistically, allowing the area below the rear spoiler to catch more light and adding extra visual agility.

At the outer edges, the slim, sculpted rear lights with black glass covers underscore the car’s wide stance on the road. Below them, the bumper picks up the front apron’s dynamic theme. The prominent diffuser and two sets of familiar M twin exhaust tailpipes together send out a clear message of absolute performance.

The striking exterior of the BMW Concept M8 Gran Coupe combines the core values of BMW M with elegance and luxury to create a new and captivating form, and reveals a new and exciting facet of BMW M. 

This new model makes the BMW Group looking ahead to the BMW 8 Series Gran Coupe, and the BMW M8 Gran Coupe, which will be presented during the course of 2019 and round off the BMW 8 Series family.