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audi | News / 11-07-18

Audi creates animated car for upcoming 20th Century Fox movie

Audi’s first-ever cartoon car is called the RSQ e-tron

By Eric Tipan


After putting some real cars in Marvel movies, Audi is set to delight younger audiences with their first-ever animated car, the RSQ e-tron, in the Will Smith starrer ‘Spies in Disguise’ from 20thCentury Fox.

The fictional, virtual performance concept vehicle is a full-battery electric model created by Audi Design in cooperation with Blue Sky Studios. It is a fully autonomous two-seater that uses artificial intelligence and transformational technology.

It will be driven by the movie’s lead, super-spy Lance Sterling, voiced by Will Smith.

Other features of the RSQ e-tron include a hologram speedometer, Audi assistance systems and other special features for secret agents.

“Audi takes a digital, forward-looking approach to the design process, both in developing fictional content and in the production modeling studio. At Audi Design, we combine state-of-the-art digital visualization techniques with handmade precision. These processes enable us to implement futuristic design ideas with the same precision in the development of a fictional virtual concept vehicle such as the RSQ e-tron,” said Frank Rimili, head of Exterior Design Studio 3 at AUDI AG.

“An international espionage story with future technologies that can save the world is the perfect match for the Audi brand. Similar to our cars, fun, innovation and performance are key elements of the storyline,” says Giovanni Perosino, Vice President of Marketing Communication at AUDI AG.

The movie’s animated trailer can be viewed here.