Audi A8 unveiled in Barcelona

Spain saw the world’s first look at the new A8

Audi, today, made the world debut of the A8’s fourth generation at the Audi Summit in Barcelona, setting a new benchmark for Vorsprung durch Technik with its new design language, an innovative touchscreen operating concept, and systematic drivetrain electrification.

The Audi A8 was the first production car that was fully developed for highly automated driving, and this will also serve as Audi’s step towards piloted driving starting next year. Features such as parking pilot, garage pilot, and traffic jam pilot will be put into production.

The new Audi A8’s style signals the beginning of a new design era for the entire brand. The front end with its wide, upright single-frame grille and the fluid, muscular body convey power, elegance, sophistication and modernity, delivering on the promise made by the Audi prologue design study. The luxury saloon makes a suitably emphatic statement whether in 5.17-meter ‘standard’ form or as the A8 L, which has a 13 centimeter longer wheelbase.

The balanced proportions emphasize all four wheels in equal measure, and the muscular definition above the wheel arches gives visual expression to the quattro drive. Viewed side-on, the upright front-end combined with the gently inclined rear create visual tension which is intensified, particularly at night, by the striking HD Matrix LED headlights with Audi laser lighting, and the LED light strip combined with OLED technology at the rear. These produce unique light animations as the driver approaches and leaves the car.

Space is often considered to be the ultimate luxury, and compared to its predecessor the new A8 has grown substantially in length in both body styles. Occupants can also now relax in even more sublime surroundings, with every detail radiating superlative bespoke quality – from the perforation in the seat upholstery to the electrically opening and closing shutters on the air vents.

The new A8 makes its debut with two extensively reengineered V6 turbo engines: a 3.0 TDI and a 3.0 TFSI. The diesel develops 286PS, and the gas version 340PS, while the exclusive top engine version is the W12 with a displacement of 6.0 liters.

The A8 L e-tron Quattro’s 3.0 TFSI engine and powerful electric motor achieves 49PS of system power and 700 Nm (516.3 lb-ft) of system torque. The lithium-ion battery stores enough power for about 31 miles of electric driving. Audi Wireless Charging will be offered at a later date as an option. A pad in the garage floor transfers the power inductively to a receiver coil in the car.