Aston Martin introduces Lagonda Vision Concept at Geneva

Aston Martin Lagonda Vision Concept aims to be first luxury car driven by zero-emission powertrain

The 2018 Geneva Motor Show served as a perfect time for Aston Martin to reveal its latest concept car, the Lagonda Vision Concept, which will mark the beginning of the luxury brand’s state-of-the-art, emission-free vehicle, and will start its production in 2021.

Aiming to be the world’s first zero-emission luxury brand, the Lagonda will confound the traditional thinking while taking advantage of the latest advances in electrification and autonomous driving technologies, which amount to the biggest revolution in land-bound transportation since the invention of the car.

The Lagonda Vision Concept showcases design ingenuity. It is lower and shorter than traditional limousine, but has an exceptional space efficiency that has been achieved by its radical design, meaning there is more room for four adults.

Far more than any orthodox design, the Lagonda Vision Concept was designed from the inside out because that is what the architecture allows. With no need to package a vast internal combustion engine, gearbox and transmission, Lagonda’s designers could optimize the interior down to the smallest detail and then build up the exterior of the car around it.

Unlike other cars, the Lagonda Concept doesn’t have a bonnet, but Aston Martin said that the concept car still needs to travel through the air and to do so as efficiently as possible to preserve battery life, which is why its shape is so sleek and dynamic.

The cabin has a unique design, and is capable of achieving a new level of luxury in looks and feel, while staying true to the Lagonda’s vision. Its design also means a new level of convenience and ease of use can be delivered. Because the majority of the car’s structural strength comes through its floor, it has been possible to use apertures in the body far larger than would be wise in conventional cars. As a result, the rear hinged back doors don’t just open outwards, the roof sections also open upwards to provide unprecedented ease of access.

The Lagonda Vision Concept also anticipates a world with a high level of autonomy. Its design is commensurate with level four autonomous driving, meaning the car is capable of driving itself in all routine circumstances and on all recognizable roads. As a result, the steering wheel can not only move from left to right hand drive according to need, in autonomous mode it can also retract entirely allowing front seat passengers to rotate through 180 degrees to engage in face to face conversation with those in the back.

Its powerful solid state electric batteries enables the Lagonda to cover up to 400 real wolrd miles between charges. That's the distance from Los Angeles to San Francisco, London to Edinburgh, or Berlin to Vienna without stopping. The concept has also been designed to be compatible with the latest wireless conductive charging technology.