Mercedes-Benz takes a step forward in automotive intelligence as it introduces the new CLA Coupé.
The German brand claims that Mercedes-Benz User Experience (MBUX) Interior Assist continues to grow as it is now capable of recognizing demands through gestures. It’s equipped with augmented reality for navigation and can understand indirect voice commands. The voice assistant “Hey Mercedes” can identify and address more complex questions, for instance.
“What’s more, the voice assistance no longer gets confused by other passengers conversing. Instead it only responds to the commands of the person who last said ‘Hey Mercedes’ to activate the system,” added Sajjad Khan, Member of the Divisional Board of Mercedes-Benz Cars for CASE and Head of Digital Vehicle & Mobility.
Technology in the MBUX was further innovated as occupants can access numerous comfort and MBUX functions simpler, while making the system even more instinctive. The CLA Coupés Interior Assist operates in non-contact mode and functions in both sunlight and in darkness.
The updated system can also differentiate the driver’s and the passenger’s commands. This function comes in handy for the seats’ massage functions, for example.
A special feature for the new MBUX Interior Assist system is the personal favorites function. By holding a hand over the center console with the index finger and middle finger separated in a V-shape, any command operational via MBUX can be remembered for simpler access. For instance, this feature could be useful for a command given regularly, such as ‘navigate me home’.
The CLA Coupé comes with 2.0-liter inline-4 turbocharged-engine that puts out 218 bhp and 258 lb-ft. of torque. Its sporty exterior design is unmistakable with a combination of a long and stretched entry line above the windows, along with its frameless windows.
“As a four-door coupé, the new CLA intrigues with its puristic, seductive design and sets new standards in the design DNA of ‘sensual purity’. It impresses with its perfect proportions reflecting the first design sketch: a long, stretched bonnet, a compact greenhouse, a wide track with exposed wheel arches and our typical GT rear end with a strong distinctive ‘Coke-bottle shoulder’,” says Gorden Wagener, Chief Design Officer of Daimler AG. “In short – the CLA Coupé has the potential to become a modern design icon.”