March 01, 2017 By C! Magazine Staff

The All-New Land Rover Velar

Land Rover adds Velar to the Range Rover family

Land Rover adds another variant to the Range Rover family to fill the space between the Range Rover Evoque and the Range Rover Sport – the Range Rover Velar.

The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury SUV landscape.

When development engineers needed to hide the true identity of the 26 pre-production Range Rovers, they chose the name Velar, derived from the Latin velare meaning to veil or cover.

From a bloodline like no other, Velar name is derived from the Range Rover prototypes of 1969. The luxury SUV was first created in 1970, the same year when the Land Rover launched the original Range Rover. Almost half a century later, the spirit of innovation continues as the fourth member of the Range Rover family will be unveiled on March 1, 2017.

“We call the Velar the avant-garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything,” said Gerry McGovern, Land Rover chief design officer.

Elegant simplicity. This is where the Land Rover based its visually reductive approach and pioneering consumer technology, which are the hallmarks of the new Range Rover Velar.

To continue Land Rover’s drive to go Above and Beyond, Velar uses unique sustainable materials and advanced engineering for a refined performance for every occasion and for every terrain.

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