Makati City, 15 February 2018--Mitsubishi Motors Philippines Corporation (MMPC) made the ground shake after Valentine's Day. Guests were treated to the sight, sound and feel of their new Stamping Shop Facility as they showed how they turned flat sheets of metal into recognizable car body panels. Every time the heavy weights came down on the multi-station Hitachi Zosen Fukui to shape and cut, the ground beneath the guests shook. Appropriate enough, since this facility and the commitment behind it will be making the industry ground move in terms of jobs, technology transfer and development for many Filipinos.
“This Stamping Shop enables us to turn the aspiration of localized production into a reality” said MMPC President and CEO Mutsuhiro Oshikiri at the formal inauguration, “further building our presence in the Philippines, at the same time strengthening our offering to consumers.”
Mitsubishi Motors was the first car manufacturer to join CARS, the Comprehensive Automotive Resurgence Strategy program of the Philippine government. Fixed investments for this move shall reach over Four Billion Pesos. This allows the company to make bold strategic moves and plan further ahead for development not just of their products but of the communities in which they live. The stamping plant will allow more local content of their vehicles, more local employment while also allowing lower costs thanks to efficiencies in logistical and transportation needs.
The company also used the Inauguration ceremony to announce that they have raised the local content of their Mitsubishi Mirage to 35%, and that they fully intend to increase further. Proudly on display at the event was a partially-built car body most of which was produced in the Philippines. MMPC First Vice President and Corporate Secretary Dante C. Santos happily showed guests around the color-coded body. Red and Green colored parts were produced locally, either in-house or by local suppliers respectively. The few gray pieces on the display car, such as the rear door panel, were imported but only for now. Mr. Santos explained that whatever was still gray was just in the process of transition. There was a lot more they could have put in to show local content, he went on to say, but that would have covered up the parts produced by the star of the show which was the earthshaking stamping machine. And the effects it would have on the industry, the economy and the community.